How Generative AI is Transforming Security Behavior and Culture Programs

Human error remains a key vulnerability, with 82% of breaches involving the human element (Verizon DBIR, 2023). This underscores the importance of security behavior and culture programs (SBCPs), which aim to mitigate human risks by fostering awareness and proactive security behaviors.

With the advent of generative AI, these programs are undergoing a dramatic transformation. AI offers the ability to create personalized, engaging, and scalable training modules that elevate security awareness and embed a culture of resilience.

In this blog, we’ll explore:

1. The current challenges in SBCPs.
2. How generative AI addresses these challenges.
3. Practical use cases and future possibilities.

What are the Current Challenges in SBCPs?

While SBCPs are essential for mitigating risks, organizations face persistent hurdles:

Low Engagement with Traditional Awareness Training

Static and one-size-fits-all content fails to capture employee interest or cater to diverse learning styles.

Limited Personalization

Traditional SBCPs often overlook role-specific risks, leaving employees ill-equipped to tackle threats relevant to their roles.

Scalability and Localization

Global organizations struggle to scale security awareness training across geographies while addressing cultural nuances.

Ineffective Metrics

Measuring the success of security awareness initiatives remains a challenge. For insights on relevant metrics, refer to our blog on evaluating security awareness efforts.

Generative AI offers solutions to these limitations, creating opportunities for truly transformative SBCPs.

How Generative AI Reshapes Security Programs

Generative AI addresses these challenges through innovative features, driving measurable improvements in security behavior and culture:

Creating Personalized and Adaptive Training

AI analyzes employee performance data to deliver customized phishing simulations and training content. By tailoring scenarios to individual roles, employees gain relevant skills to identify and respond to threats.

Learn how Keepnet Labs applies behavioral science to build highly effective AI-driven training programs.

Developing Engaging Content

Generative AI can produce immersive scenarios, such as realistic vishing or smishing attacks, enhancing employees’ ability to detect and neutralize such threats. Gamification features further boost engagement by turning learning into a competitive and rewarding experience

Enabling Real-Time Feedback

Generative AI tools provide immediate feedback during simulations, helping employees identify mistakes and learn from them instantly. This continuous improvement loop ensures lasting behavior change.

Scaling Across Global Teams

AI-powered platforms offer multilingual training content, enabling organizations to roll out security initiatives seamlessly across regions. For instance, localized phishing simulations prepare employees for region-specific attack tactics.

Discover more in our blog on harnessing AI and machine learning in security awareness training.

AI’s Impact on Security Awareness Training: The Teknosa Success Story

Teknosa, a leading technology retailer with 2,500 employees and 211 stores across 68 locations, faced a growing threat of vishing attacks—voice phishing scams targeting their customer service and sales teams. These scams not only disrupted operations but also posed significant financial and reputational risks. To combat this, Teknosa partnered with Keepnet Labs to implement an AI-driven security behavior program, achieving outstanding results within just 90 days.

Key Outcomes of Teknosa’s Program

• 80% Improvement in Identifying Voice Scams: Employees' ability to recognize and report fake phone calls increased dramatically.
• $439,250 in Potential Loss Prevention Annually: The company avoided significant financial losses due to reduced scam success rates.
• $30,000 Saved in Incident Response Costs Annually: Streamlined processes cut response times and associated costs by over 60%.

These results highlight how AI-powered tools and real-time feedback can revolutionize security awareness training and help organizations build robust defenses against emerging threats.

For more information on AI based security awareness tools, visit top security awareness training solutions for 2025.

The Role of Metrics in AI-Driven SBCPs

Measuring the success of SBCPs is crucial for continuous improvement. With AI, organizations can leverage:

• Behavioral Metrics: Track phishing simulation results and human risk scores.
• Engagement Data: Monitor participation rates and user feedback to optimize content.
• Performance Benchmarks: Compare results across departments or regions.

Learn more about effective metrics for evaluating security awareness.

AI’s Role in Building a Resilient Security Culture

Generative AI goes beyond training by instilling long-term cultural change:

1. Promoting Accountability: Transparent human risk scores incentivize better security behavior.
2. Encouraging Collaboration: AI-driven simulations foster teamwork through incident response drills.
3. Enhancing Compliance: AI tailors training to meet specific regulatory needs, streamlining compliance efforts.

Explore how AI’s benefits extend into broader security applications in our blog on AI’s pros and cons in cybersecurity.

How Keepnet Leverages AI to Transform Security Awareness

Keepnet is at the forefront of cybersecurity innovation, offering a comprehensive suite of AI-powered products designed to address human risks and bolster organizational defenses. With a focus on empowering businesses to counter sophisticated social engineering attacks, Keepnet integrates artificial intelligence into its tools to deliver personalized, engaging, and scalable solutions.

Here’s how Keepnet’s AI-driven products transform security awareness and behavior programs:

Phishing Simulator

Keepnet’s Phishing Simulator enables organizations to create real-world phishing campaigns using AI.

• Dynamic Personalization: Tailors phishing emails based on job roles, behaviors, and risk levels.
• Advanced Threat Simulation: Generates complex scenarios, including spear phishing and quishing, to test employee readiness.
• Actionable Insights: Provides detailed analytics on employee responses to enhance awareness programs.

Learn more about the Phishing Simulator.

Vishing Simulator

Voice phishing, or vishing, is a growing threat, and Keepnet’s Vishing Simulator combats this effectively.

• AI-Generated Calls: Uses AI-driven text-to-speech technology to create realistic scam calls tailored to your organization.
• Behavior Tracking: Identifies weak points in employee responses, offering insights for improvement.
• Localized Campaigns: Supports multilingual training to address regional threats.

Discover the Vishing Simulator.

Smishing Simulator

The Smishing Simulator addresses the rising risk of SMS phishing by training employees to spot and respond to fraudulent messages.

• Customizable Scenarios: Simulates attacks such as fake delivery notifications or urgent banking alerts.
• Real-Time Feedback: Instantly informs employees of mistakes, fostering immediate learning.
• Trend Analysis: Tracks smishing trends and tailors training to address current threats.

Explore the Smishing Simulator.

Quishing Simulator

With QR code phishing, or quishing, on the rise, Keepnet’s Quishing Simulator educates employees about this evolving threat.

• AI-Driven QR Codes: Creates malicious QR code simulations to test employee vigilance.
• Scenario Customization: Adapts to your industry’s specific use cases, such as fake parking tickets or invoices.
• Awareness Building: Raises organizational awareness about emerging attack vectors.

Learn more about the Quishing Simulator.

Awareness Educator

Keepnet’s Security Awareness Educator delivers engaging, AI-powered learning experiences to help employees stay ahead of cyber threats.

• Behavioral Science Integration: Incorporates nudges and gamified elements to sustain learning retention.
• Adaptive Content: Uses AI to tailor lessons based on individual performance and knowledge gaps.
• Seamless Scalability: Delivers training across global teams with localized content.

Find out about the Security Awareness Educator.

Incident Responder

Responding to email-based threats is faster and more efficient with the Incident Responder.

• AI-Assisted Threat Removal: Automates the detection and removal of phishing emails from employee inboxes.
• Accelerated Response Time: Reduces incident response times from hours to minutes.
• Customizable Workflows: Adapts to your existing IT infrastructure for seamless integration.

Explore the Incident Responder.

Human Risk Management Platform

Keepnet’s Human Risk Management Platform offers a centralized hub for monitoring and reducing human risks across your organization.

• Human Risk Scoring: Uses AI to generate individual and team risk scores based on behaviors and training results.
• Comprehensive Reporting: Benchmarks performance across departments and industries.
• Integrated Defense: Unites all Keepnet tools for a holistic approach to human risk mitigation.

Discover the Human Risk Management Platform.