AI-Powered Smishing Simulation
Stop SMS Phishing attacks by up to 87% success
Use Keepnet’s AI-powered Smishing simulation to train your employees to stop Smishing (SMS phishing) attacks.
Smishing Simulation
Smishing Simulation is a tool designed to protect organizations from SMS phishing attacks. Smishing simulations send simulated SMS phishing messages to employees' mobile devices, mimicking real-world smishing threats. This helps employees understand how smishing attacks work and learn to identify and prevent actual smishing attacks.
How Does Smishing Simulation Work?
Use an existing realistic SMS phishing scenario or create one that mimics real-world attacks. Assess employees' awareness of SMS phishing scams to identify vulnerability levels.
Monitor employee responses during smishing simulation and deliver instant nudges, highlighting strengths and areas for improvement.
Provide targeted security awareness training based on employees' incorrect actions and behaviors during the smishing simulations.
76% of Businesses Were Hit by SMS Phishing?
Recent data reveals that in a single year, 76% of businesses were targeted by smishing attacks, resulting in a staggering 328% increase in incidents. This surge in smishing attacks has led to significant financial damages, with costs averaging $800 per incident globally.
Building Resilience: Effective Human Risk Management for SMS Phishing
Use Keepnet smishing defense tool to build a security culture within your organization and minimize human risk against SMS phishing attacks.
Minimize the risk of potential financial losses exceeding $1 million while saving $60,000 on incident analysis and handling processes.
Rapidly detect risky behaviors to build a security culture and respond to continuous SMS phishing threats.
With targeted training, we have observed a remarkable increase of 87% in employees' ability to recognize and report SMS phishing incidents within 3 months.
Key Features of Smishing Simulator
Utilize 8,400+ smishing scenarios, reflecting real-world SMS attacks.
How Do You Measure a Drop in Smishing Susceptibility?
The number that matters is susceptibility, meaning the share of employees who tap the link or reply to a simulated SMS. Your first campaign is the baseline, and every campaign after that is measured against it, which turns SMS training from an activity into a trend you can defend in a board meeting.
Four numbers move together. Susceptibility rate, the share who fall for the message. Reporting rate, the share who flag it instead. Time to report, how long the security team waits for the first warning. Repeat exposure, the people who fail more than once. Keepnet reports these in real time, assigns a human risk score per employee and department, and compares your result against an industry benchmark.
The channel is moving fast. Smishing volume has been growing 30% to 40% quarter over quarter (Anti-Phishing Working Group, Phishing Activity Trends Report, Q4 2025, p. 4), and phone centric simulations fail at roughly 40% higher rates than email (Verizon 2026 Data Breach Investigations Report, p. 50). A program that only tests email is measuring the safer channel.
Why Is Smishing Growing Faster Than Email Phishing?
Reporting maturity stayed on email. Most organizations have a report button in Outlook, a mailbox for suspicious messages and a team that triages them. Almost none of that exists for a text message. Attackers moved accordingly.
The numbers line up. Verizon's 2025 Mobile Security Index found that 80% of organizations experienced a mobile phishing attempt. The Anti-Phishing Working Group recorded smishing volume growing 30 to 40 percent quarter over quarter through 2025 (APWG, Phishing Activity Trends Report, Q4 2025, p. 4). And the channel converts: the 2026 Data Breach Investigations Report puts the median click rate for phone-centric simulations at 2 percent against 1.4 percent for email, roughly 40 percent higher (Verizon 2026 DBIR, p. 50).
The gap is not awareness. It is instrumentation. An employee who spots a suspicious text usually has nowhere to send it, so the attempt never reaches the security team and never enters the risk picture.
What a Smishing Simulation Actually Looks Like
A working SMS simulation has to survive contact with a real phone, so here is the whole run. You pick from 8,400+ smishing scenarios built from real world attacks, or write your own, and you choose a difficulty level of easy, medium or hard to match the maturity of the group you are testing.
Messages are sent from local numbers, in the employee's language, and the link uses a simulation domain by default; you can optionally add your own simulation domains so the message looks like something your organization would actually send. A single campaign can be delivered across multiple time zones, so a global workforce gets tested at a sensible local hour instead of at three in the morning.
What lands on the phone is a message that asks for a tap. What happens next is measured: who tapped, who replied, who reported it. Nudges are delivered immediately and training is assigned only to the employees who failed, which keeps the program short enough that people finish it.
For the attacker side of the same picture, see our real world smishing examples, and voice phishing simulation runs on the same platform.
Keepnet SMS Simulation Data in the 2026 Verizon DBIR
The 2026 Verizon Data Breach Investigations Report is the first edition to include SMS and voice phishing simulation data at this scale, and part of that data came from Keepnet. Keepnet is listed among the contributing organizations (Verizon 2026 DBIR, p. 118).
Phone-centric phishing simulations, which include SMS, show a median click rate of 2 percent against 1.4 percent for email simulations (Verizon 2026 DBIR, p. 50). On the same page the DBIR team notes that they struggled to find companies running voice and text message simulations at all, which is why this comparison did not exist before.
Delivery decides whether any of it is measurable, since a message that never arrives cannot be reported or clicked. In Keepnet platform data covering 1 January to 14 August 2026, the median organization saw 95.5 percent of simulated SMS messages delivered, across 13,069 messages sent by 47 organizations in a consenting anonymized subset.
Free Smishing Awareness Test
Discover Keepnet's Smishing simulation
Explore essential techniques to protect against smishing attacks with Keepnet Smishing Simulator. These tutorials provide step-by-step guidance on creating custom smishing templates, launching campaigns, monitoring responses, and best practices for staying secure.
Success Stories
Keepnet Labs transformed our cybersecurity approach with their Smishing Simulator, boosting security awareness across all locations.
Their streamlined reporting and comprehensive training minimized human error. Through a proactive security culture program, we improved phishing recognition by 87% in just three months
Computacenter have decided to partner with Keepnet based on their ability to tackle a growing challenge, Phishing is a big problem and we are using their technology to help our customers against the ever-changing threat landscape and combat Email, Voice, SMS and other forms of Phishing attacks.
From the moment I was introduced to Keepnet, I fell in love with Keepnet's security awareness and social engineering platform.
The clean and easy UI, the gamification of performance leader boards, the phishing simulations like Smishing Simulator or Vishing Simulator set them apart from other security awareness training providers.
Resources
Hotel Chain's Triumph Over Smishing: A Case Study
Discover how an international hotel chain overcame a severe smishing attack, transforming from vulnerable to vigilant. Learn about their journey, the challenges faced, and the impressive results achieved with Keepnet's Smishing simulation
In-depth brochure covering all aspects of the Smishing Simulation product
Uncover our powerful safeguard against smishing threats and delve into the plethora of distinct features and advantages it delivers.
Explore Our Comprehensive Whitepapers on Smishing
Dive into our succinct whitepaper for a clear understanding of the complex world of SMS scams and how Keepnet Labs' ground-breaking solutions bolster your defense.
SMS Threats Surge: How to Combat Smishing
Discover the growing danger of smishing, its impacts, and strategies to safeguard yourself and your organization against this pervasive SMS phishing menace.
Unmasking Smishing: Your Guide to SMS Scams
Discover the threats lurking in your text messages with our comprehensive infographic on Smishing. From understanding its techniques to knowing how to guard against it, our guide arms you with essential knowledge and practical steps to stay secure.
Tune into our In-depth Technical Guide Video on YouTube
Uncover the defensive power of our Smishing Simulator through our captivating video tutorial. Observe firsthand the functionality and prowess of our solution, demonstrating how it arms your enterprise to combat SMS scams fearlessly.
Schedule your 30-minute demo now
Frequently Asked Questions
As the definition of Smishing simulation suggests, the smishing simulation educates and tests employees on recognizing and responding to SMS phishing threats. By using the Smishing simulation, organizations can identify vulnerabilities and enhance their smishing prevention strategies.
New smishing scenarios are regularly added to the smishing test environment to ensure that organizations are always prepared for the latest threats. The smishing training simulator is continuously updated to reflect the evolving landscape of SMS phishing.
Absolutely! The Smishing Simulator allows organizations to tailor scenarios, ensuring that their smishing test aligns with their unique operational environment and threat landscape.
Real-time automated reporting provides businesses with instant insights into their smishing simulation results. This feature of the Smishing Simulator allows for swift response, mitigation, and smishing awareness training endeavors.
The Smishing Simulator continuously updates its database with the latest smishing techniques and trends. This ensures that users are always trained against the most recent and relevant threats, enhancing the effectiveness of the Smishing Simulator.
The difficulty level in the smishing simulator allows organizations to set varying levels of complexity for their SMS phishing tests, ensuring that employees at all knowledge levels are adequately challenged and trained.
Security is a top priority for Keepnet Smishing Simulator. The platform employs advanced encryption methods, ensuring that all data, including SMS simulation results and user information, remains confidential and protected.
Numerous businesses have reported a significant reduction in successful smishing attacks after implementing the Keepnet Smishing Simulator. By utilizing the Keepnet SMS phishing prevention tool, organizations have enhanced their employees' ability to recognize and respond to threats.
Yes, the Keepnet Smishing Simulator can seamlessly integrate with your existing security tools. It is fully API-driven, allowing easy integration with your organization's current applications and systems, ensuring smooth operation within your existing security infrastructure.
Your organization should use a Smishing Simulator to train employees to recognize and respond to SMS phishing attacks. This helps reduce the risk of data breaches by identifying and correcting risky behaviors, such as clicking on suspicious links or sharing sensitive information. It enhances overall smishing awareness and builds a strong security culture, making your organization more resilient against smishing threats.
A reliable SMS phishing test tool measures behaviors such as link clicks, reply rates, credential submissions (if used in a safe simulation flow), report rates, and time-to-report. These metrics help organizations identify high-risk groups and improve SMS phishing awareness training using targeted follow-up learning. With the right Smishing simulation, teams can also compare results across departments, regions, and time periods to prove continuous improvement.
Yes. A modern Smishing simulation is designed for continuous reinforcement, not one-time testing. Organizations can schedule recurring Smishing simulation campaigns (monthly or quarterly), gradually increase difficulty, and deliver micro-learning nudges after user actions. This approach strengthens long-term behavior change and turns SMS phishing awareness training into an ongoing habit rather than a one-off event.
Yes, when managed correctly, an Smishing simulation is safe and designed to avoid business disruption. A quality SMS phishing test tool uses controlled messaging, ethical scenario design, and configurable guardrails (audience selection, sending windows, exclusions, and sensitivity settings). With the right Smishing simulation vendor, organizations can run realistic campaigns while protecting privacy, minimizing noise, and ensuring training remains constructive and behavior-focused.
Yes. Every Keepnet product can be bought on its own, so you can run Smishing simulations without also buying the security awareness training library. Teams that already deliver training elsewhere often start with the SMS channel alone. Pricing is based on the number of employees, so there is no single list price for one product. Tell us your headcount and which products you need, and we will send a figure.
Susceptibility is the share of employees who tap the link or reply to a simulated SMS phishing message. The first campaign sets the baseline and every campaign after it is compared against that number, alongside reporting rate, time to report and repeat exposure. Keepnet reports these in real time, assigns a human risk score per employee and department, and benchmarks the result against your industry so improvement can be shown as a trend rather than a single score.
The message arrives from a local number, in the employee's language, and the link uses a simulation domain by default (you can optionally add your own) so it resembles something your organization would plausibly send. Scenarios come from a library of over 600 built from real attacks, or you write your own, and each has an easy, medium or hard difficulty level. One campaign can be delivered across multiple time zones. Taps, replies and reports are all recorded, feedback is immediate and training goes only to the employees who failed.
Social engineering is the number one human risk in the SANS 2026 Security Awareness and Culture Report, and the report ties the rise of smishing and vishing partly to a simple gap: organizations have little control over, and little visibility into, the mobile devices their employees actually use. Email has years of filtering and reporting behind it. The phone does not, so an attack that lands by SMS is often the one nobody sees and nobody reports. Testing the SMS channel directly is how that blind spot gets measured rather than assumed. (SANS, Security Awareness and Culture Report, 2026, p. 10)