Vishing Statistics 2026: Unmasking the Voice Phishing Trends
2026 vishing statistics grounded in Verizon DBIR pretexting and phone-centric simulation metrics. Separate from our smishing statistics guide on SMS/text channels.
Ozan Ucar, Founder and CEO of Keepnet
Vishing (voice phishing) uses live calls, callbacks, and help-desk manipulation to bypass email filters. The Verizon 2026 DBIR tracks pretexting , synchronous voice or chat , at 6% of initial access (p. 10-12). Phone-centric phishing simulations median near ~2% click versus ~1.4% for email (~40% higher, p. 50).
Keepnet's Extended Human Risk Management Platform (xHRM) pairs multi-channel simulations with Secure Behavior Management (SBM) outcomes: reporting speed and repeat-failure cohorts, not completion exports alone.
Source: Gartner, "6 Ways to Transform Your Cybersecurity Awareness Program" (G00840741, March 2026), based on the 2025 Secure Behavior Strategies Survey (n=65).
Executive summary: vishing statistics 2026
- Pretexting (voice/chat): 6% of initial access (DBIR 2026)
- Phone sim median click: ~2% vs email ~1.4% (DBIR 2026, p. 50)
- Only 10% of leaders prioritize deepfake recognition vs 73% prioritizing phishing reporting (Gartner 2025, n=65)
- 35% of organizations affected by deepfake incidents (Gartner 2025, n=302)
Vishing statistics at a glance
| Metric | Value | Source |
|---|---|---|
| Pretexting as initial access | 6% | Verizon DBIR 2026 |
| Phishing (async) initial access | 16% | Verizon DBIR 2026 |
| Phone sim median click | ~2% | Verizon DBIR 2026, p. 50 |
| Email sim median click | ~1.4% | Verizon DBIR 2026, p. 50 |
| Phone vs email sim gap | ~40% higher on phone | Verizon DBIR 2026 |
| Deepfake incidents (orgs) | 35% | Gartner G00840678, n=302 |
Vishing statistics at a glance (2026)
Why this matters
Legacy vishing pages cite consumer scam-call surveys without breach context. DBIR separates pretexting from inbox phishing for a reason.
What security leaders should do
Use DBIR pretexting % in board decks, not undated robocall stats. baseline vishing simulations against the ~2% median.
Vishing vs email phishing statistics
Asynchronous phishing (email, SMS links) accounts for 16% of initial access; pretexting adds 6%. Combined identity manipulation (phishing + credentials + pretexting) totals 35% , comparable to vulnerability exploitation at 31% (DBIR 2026). Email-only security awareness grades the easier test.
Why this matters
Gartner reports 73% of leaders prioritize phishing reporting (n=65) while phone channels show higher sim failure rates.
What security leaders should do
Run voice and callback scenarios alongside email. See phishing statistics 2026 for the full multi-channel matrix.
Deepfake and AI voice phishing statistics
Gartner's 2025 AI Risk Management Survey (n=302) found 35% of organizations experienced a deepfake incident. Only 10% of security leaders prioritize deepfake recognition training (G00840741, n=65). The Arup deepfake CFO case (Hong Kong, 2024) cost approximately $25.6M USD (HK Police briefing).
Why this matters
Synthetic voice closes the loop after an email lure. Programs without executive verification workflows remain exposed.
What security leaders should do
Require second-channel approval for wires and credential resets triggered by voice or video.
Real-world vishing cases
MGM Resorts (September 2023): ~$100M impact estimate (SEC Form 8-K). Industry reporting describes vishing to IT help desk for MFA reset.
DBIR 2026 contributor data: Keepnet contributed anonymized voice and SMS simulation data (p. 118). Enterprise phone sim medians validate help-desk and callback playbooks.
What security leaders should measure
| Weak metric | Better metric |
|---|---|
| Email click rate only | Phone sim click rate vs ~2% DBIR median |
| Training completion | Reporting rate on callback scenarios |
| Generic awareness score | Repeat failures on help-desk vishing templates |
Vishing program metrics
Sources
- Verizon 2026 DBIR summary
- Gartner G00840741, G00840678 (2025 surveys; n labeled in body).
Related reading
What teams should do next
Pair these statistics with operational controls: help-desk callback verification, executive corroboration rules, and voice phishing simulations baselined against DBIR medians. For the full cross-channel stat pack, read phishing statistics 2026.