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Vishing Statistics 2026: Unmasking the Voice Phishing Trends

2026 vishing statistics grounded in Verizon DBIR pretexting and phone-centric simulation metrics. Separate from our smishing statistics guide on SMS/text channels.

Ozan Ucar, Founder and CEO of Keepnet

Vishing Statistics 2026: Unmasking the Voice Phishing Trends

Vishing (voice phishing) uses live calls, callbacks, and help-desk manipulation to bypass email filters. The Verizon 2026 DBIR tracks pretexting , synchronous voice or chat , at 6% of initial access (p. 10-12). Phone-centric phishing simulations median near ~2% click versus ~1.4% for email (~40% higher, p. 50).

Keepnet's Extended Human Risk Management Platform (xHRM) pairs multi-channel simulations with Secure Behavior Management (SBM) outcomes: reporting speed and repeat-failure cohorts, not completion exports alone.

Source: Gartner, "6 Ways to Transform Your Cybersecurity Awareness Program" (G00840741, March 2026), based on the 2025 Secure Behavior Strategies Survey (n=65).

Executive summary: vishing statistics 2026

  • Pretexting (voice/chat): 6% of initial access (DBIR 2026)
  • Phone sim median click: ~2% vs email ~1.4% (DBIR 2026, p. 50)
  • Only 10% of leaders prioritize deepfake recognition vs 73% prioritizing phishing reporting (Gartner 2025, n=65)
  • 35% of organizations affected by deepfake incidents (Gartner 2025, n=302)

Vishing statistics at a glance

MetricValueSource
Pretexting as initial access6%Verizon DBIR 2026
Phishing (async) initial access16%Verizon DBIR 2026
Phone sim median click~2%Verizon DBIR 2026, p. 50
Email sim median click~1.4%Verizon DBIR 2026, p. 50
Phone vs email sim gap~40% higher on phoneVerizon DBIR 2026
Deepfake incidents (orgs)35%Gartner G00840678, n=302

Vishing statistics at a glance (2026)

Why this matters

Legacy vishing pages cite consumer scam-call surveys without breach context. DBIR separates pretexting from inbox phishing for a reason.

What security leaders should do

Use DBIR pretexting % in board decks, not undated robocall stats. baseline vishing simulations against the ~2% median.

Vishing vs email phishing statistics

Asynchronous phishing (email, SMS links) accounts for 16% of initial access; pretexting adds 6%. Combined identity manipulation (phishing + credentials + pretexting) totals 35% , comparable to vulnerability exploitation at 31% (DBIR 2026). Email-only security awareness grades the easier test.

Why this matters

Gartner reports 73% of leaders prioritize phishing reporting (n=65) while phone channels show higher sim failure rates.

What security leaders should do

Run voice and callback scenarios alongside email. See phishing statistics 2026 for the full multi-channel matrix.

Deepfake and AI voice phishing statistics

Gartner's 2025 AI Risk Management Survey (n=302) found 35% of organizations experienced a deepfake incident. Only 10% of security leaders prioritize deepfake recognition training (G00840741, n=65). The Arup deepfake CFO case (Hong Kong, 2024) cost approximately $25.6M USD (HK Police briefing).

Why this matters

Synthetic voice closes the loop after an email lure. Programs without executive verification workflows remain exposed.

What security leaders should do

Require second-channel approval for wires and credential resets triggered by voice or video.

Real-world vishing cases

MGM Resorts (September 2023): ~$100M impact estimate (SEC Form 8-K). Industry reporting describes vishing to IT help desk for MFA reset.

DBIR 2026 contributor data: Keepnet contributed anonymized voice and SMS simulation data (p. 118). Enterprise phone sim medians validate help-desk and callback playbooks.

What security leaders should measure

Weak metricBetter metric
Email click rate onlyPhone sim click rate vs ~2% DBIR median
Training completionReporting rate on callback scenarios
Generic awareness scoreRepeat failures on help-desk vishing templates

Vishing program metrics

Sources

What teams should do next

Pair these statistics with operational controls: help-desk callback verification, executive corroboration rules, and voice phishing simulations baselined against DBIR medians. For the full cross-channel stat pack, read phishing statistics 2026.

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