Why do MSPs and MSSPs need a Phishing Simulation Training Platform

More than 90% of successful cyberattacks begin with a click on a phishing link (Source: CISA). For MSPs and MSSPs, this statistic underscores a hard truth: human error remains the weakest link in cybersecurity defenses.

With phishing attacks growing in volume and sophistication, clients expect their service providers to go beyond basic protections. A phishing simulation training platform is no longer optional—it’s essential. It enables MSPs and MSSPs to automate training, simulate modern phishing techniques, and measurably reduce human risk across their entire customer base.

In this blog, we’ll explore why traditional tools no longer meet the needs of modern managed services, what features matter most in a phishing simulation solution, and how Keepnet xHRM helps MSPs and MSSPs deliver stronger protection while scaling efficiently.

Why Traditional Phishing Tools Fail MSPs and MSSPs

Most traditional phishing solutions were built for individual organizations—not service providers managing multiple clients. As a result, they fall short in key areas:

• No multi-tenancy, making it hard to manage multiple clients from one platform
• Limited automation, leading to time-consuming manual setup
• No white-labeling, reducing branding opportunities for MSSPs
• Basic reporting, which lacks the depth needed for enterprise-level insights

These limitations create operational headaches, slow down onboarding, and prevent scalable growth. Keepnet xHRM is purpose-built to eliminate these barriers, giving MSPs and MSSPs the tools they need to grow and protect clients effectively.

What MSPs and MSSPs Should Expect from a Phishing Simulation Platform

A phishing simulation platform enables MSPs and MSSPs to run safe, simulated phishing attacks that train users to recognize and avoid real threats. These simulations are followed by targeted security awareness training to reinforce learning and reduce risky behavior.

To truly support managed security providers, an advanced phishing simulation platform must include:

• Multi-tenant architecture to manage multiple clients efficiently from one interface
• Automation for launching, tracking, and reporting campaigns with minimal manual work
• White-labeling to allow MSPs and MSSPs to deliver training under their own brand
• Behavioral analytics to identify at-risk users and reduce human error
• Seamless integration with email threat simulators and incident response tools for faster threat detection and remediation

The right platform doesn’t just improve client security—it enhances your operational efficiency and adds value to your services.

Phishing Simulator Market Growth: Why MSPs and MSSPs Should Pay Attention

The global phishing simulator market is expected to grow significantly—rising from USD 620 million in 2024 to USD 1.09 billion by 2032, according to Business Research Insights.

This steady growth is being fueled by several key trends:

• Escalating phishing threats, especially targeting remote and hybrid workforces
• Stricter data protection regulations like GDPR and HIPAA, pushing companies to implement phishing awareness training
• A growing number of businesses outsourcing to MSSPs for phishing simulations and human risk management
• The integration of adaptive training and behavioral analytics into simulation tools for better outcomes

Advanced features like AI-generated phishing scenarios, multilingual support, and automation are becoming the norm—making outdated solutions inadequate.

To meet this rising demand, MSPs and MSSPs need phishing simulation platforms designed for scale, automation, and client-specific delivery. Traditional tools can’t keep up with the operational complexity and strategic opportunity in this evolving market.

Introducing Keepnet xHRM: Built for MSPs and MSSPs

Keepnet xHRM is a Human Risk Management platform designed specifically for service providers. Its architecture prioritizes scale, automation, and profitability—three things traditional vendors neglect.

Why Keepnet xHRM is the Perfect Fit for MSPs & MSSPs

For MSPs and MSSPs, choosing a phishing simulation platform that aligns with a service-based model is critical. Most legacy solutions were built for individual organizations—not providers managing multiple clients.

Keepnet xHRM is specifically designed to fit the needs of managed security providers, offering features that traditional vendors fail to provide:

Multi-Tenancy: Manage all clients from a single dashboard—no need for separate instances. With Keepnet xHRM, MSPs and MSSPs can easily switch between reseller and company accounts, view all client data in one place, and control access by roles and permissions.

The platform’s intuitive interface allows users to manage multiple organizations, track license usage, launch simulations, and generate reports—streamlining operations and saving time across the board.

• Flexible Monthly Licensing: Scale your usage without upfront investment. Pay only for what you use.
• White-Label Capabilities: Offer phishing simulations and training under your own brand.
• Built-In Training Marketplace: Access 2,100+ training materials from 15+ leading content providers.
• API-First Infrastructure: Automate client onboarding, campaign scheduling, reporting, and billing.
• AI-Driven Simulations & Adaptive Training: Deliver tailored simulations and just-in-time training based on user behavior.
• Multilingual Training in 36+ Languages: Serve global clients with localized content tailored for multilingual teams and diverse business needs.

With these features, Keepnet xHRM empowers MSPs and MSSPs to deliver stronger client protection, streamline operations, and drive sustainable business growth.

Watch the Keepnet Guide for MSSPs to see how the platform streamlines training, automates operations, and supports scalable business growth.

How Keepnet xHRM Accelerates Growth and Profitability for MSPs and MSSPs

Keepnet xHRM isn’t just a security solution; it’s a business growth accelerator for MSPs and MSSPs. Here’s how:

• Profitable Growth Opportunities: Keepnet’s marketplace model for security awareness and threat detection engines creates new revenue streams and cross-selling opportunities.
• High-Profit Margins: A user-based subscription model means MSPs pay only for what they use, optimizing cost-effectiveness while enabling upselling and cross-selling.
• Co-Marketing & Co-Sales Boost: MSPs gain access to rebranded marketing materials, social media content, and co-sales activities to drive lead generation and customer engagement.
• 40% Increase in Sales & Revenue Growth: Keepnet partners experience a significant boost in sales, retention, and customer lifetime value, with some seeing revenue double in just two years.

What Is Managed Phishing Simulation?

Managed phishing simulation is a fully outsourced, automated approach where an MSP or MSSP takes full responsibility for a client’s phishing awareness program. Instead of clients building and managing simulations manually, the service provider handles everything from end to end.

With a platform like Keepnet xHRM, this includes:

• Designing and launching phishing campaigns tailored to each client.

With Keepnet xHRM, service providers can create highly customized phishing campaigns based on client-specific user groups, risk levels, and organizational structure.

The platform allows easy selection of target audiences—such as new hires, repeat offenders, or high-risk departments—ensuring each simulation is relevant and impactful. Campaign setup includes configurable scenarios, delivery timing, and built-in performance tracking for each user segment.

• Monitoring employee responses to identify high-risk users
• Delivering real-time training to users who fall for simulated attacks
• Customizing templates based on industry-specific threats and compliance needs
• Generating detailed compliance reports and risk assessments for executives

Keepnet xHRM enables MSPs and MSSPs to deliver clear, data-driven executive reports that highlight human risk scores across all client accounts.

These visual summaries help decision-makers quickly identify high-risk companies, departments, or user groups, prioritize training needs, and track progress over time. Reports can be scheduled, filtered by date range, and exported for audits or board-level reviews.

Compared to traditional tools, managed phishing simulation saves time, reduces operational burden, and delivers measurable security improvements—making it ideal for service providers managing multiple clients.

Keepnet xHRM: Optimized for MSP & MSSP Phishing Simulation

Keepnet xHRM is a single platform integrating AI-driven phishing security training, behavioral science, and real-time interventions to reduce human cyber risk and improve security posture.

1. AI-Driven Phishing Simulators

Keepnet uses AI to simulate highly targeted phishing attacks across:

• Email, SMS, Voice, QR Codes, MFA, and Callback Phishing
• Personalized spear-phishing emails tailored to each client’s environment
• Localized simulations in native languages for global reach

2. Adaptive Security Training & Behavioral Science

Security training is triggered automatically based on user behavior:

• Role-based learning paths aligned with job functions and risk levels
• Just-in-time microlearning after risky actions (like clicking a phishing link)
• Cognitive bias education to strengthen decision-making under pressure
• Gamification features like leaderboards and rewards to boost engagement

To further enhance your training strategy, explore how role-based security awareness training can be tailored to specific job functions, risk levels, and behaviors. Read more in Keepnet’s guide to Role-Based Security Awareness Training.

3. Phishing Analysis & Incident Response

Keepnet empowers employees to report threats instantly while allowing security teams to respond 168x faster with:

• AI-Powered Phishing Analysis – 20+ threat intelligence engines assess reported emails
• Automated Email Remediation – Phishing emails are instantly removed from inboxes
• Threat Sharing Communities – Strengthen collective defense with real-time intelligence

These capabilities directly address the operational challenges MSPs and MSSPs face every day. As Keepnet’s VP of Channel explains:

"MSPs and MSSPs need a phishing simulation platform like Keepnet xHRM because it’s built for their reality—multi-tenancy to manage hundreds of clients, AI-driven simulations that mirror real threats, and automation that slashes operational headaches. Traditional vendors can’t keep up; we deliver scale, profitability, and real security impact."

— Elliott Halper, VP of Channel at Keepnet

Trusted by MSSPs: Real Feedback from Keepnet Partners

MSPs and MSSPs across the globe trust Keepnet xHRM to simplify operations, scale their services, and deliver measurable results. Here's what our partners have to say:

Want to see how it works? Check Out Keepnet’s Free Phishing Simulation Test to experience how easily you can launch realistic simulations and identify your organization’s phishing risk exposure.